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Chaitra Navratri

How To Build Your First Email List Using Mailchimp

Posted by : The Magiicians on | Jun 22,2020

Mailchimp was founded in 2011 as an all-in-one integrated Marketing Platform for Small Business. If you are trying to create a marketing automation and email marketing platform, then Mailchimp is for you. They are known for their implemented email marketing tricks and ad campaigns. You can send around thousands of emails at once with your first email list using Mailchimp and also collect email addresses, store and analyze them for your growth.

Either its designs or looks or mew features, Mailchimp never fails in making their customers happy with them. You can embed Mailchimp on your website, use it as a plugin in WordPress or out HTML code. Sign up to your Mailchimp account with sign up option and click on create a list.

Now, add details to your Email list like name of the list, Sender name, Reply-to-email, default subjects, and some other basic details. Everyone has their personal recommendations, Mailchimp has your back here so make sure to get the most out of it. It helps in Email marketing.

If you want to try A/B or split testing, Go to campaigns and click on Email, Choose A/B test and name your campaign. Now, click on Begin to choose the list or segment. Here you can test one variable with about 3 of the variations. Finally, choose a campaign that has a higher open rate and total revenue.

Design Email sign up form:

You can design your Email Sign Up Form by adding it wherever you wish. Just click on the list at the top of your Mail Chimp dashboard and click on design sign-ups form to start designing. Literally, it takes only a few minutes to get the designing part done. Create different forms for your mailing list. Each and every field is very interactive and easy to use.

How to send my First Newsletter?

After building your subscribers list, start a new campaign from 4 different campaigns. Create your customized design or choose from themes and send a test. You must check how does it looks like on all the devices and screen sizes. If you are about to make your own customized Mailchimp newsletter template, no worries because the drag-and-drop content blocks option can save you.

Mailchimp Terminology

1. Campaigns: They are the actual email and landing pages that are meant to be published and send out to the customers.

2. Templates: You can create your designs here for your campaigns.

3. Audience: You can manage your mailing audience or lists.

4. Reports: Here campaign review can be measured. Who is engaging with your campaigns and their optimization?

5. Get a better view of your creation in the Content Studio with your first email list using Mailchimp.